When Toyota said they were releasing a new higher trim level truck to compete with the trim levels offered by Ford, GM and Ram, I thought great. When, they said the name was 1794 and it was to be based on a country western ranch lifestyle, I was like huh?? Now, I get it. And it is glorious!
AutoGuide did a pretty unique interview with Mike Sweers and the Toyota Tundra. Here is the video.
Let us know your thoughts.
In case you missed it, this photo of a specially wrapped Toyota Tundra was spotted and on display at the 2013 LA Auto Show. The picture stands for itself.
I’ve added that wrap to my X-mas list, have you?
Toyota released its sales results for November 2013 today, December 3, and the Tundra is meeting its goals. Can it sustain the momentum or is the sales trend just a result of a hot truck market?
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