Drive a Tundra? Like Bass Fishing? Good News.
Jason | Feb 25, 2008 | Comments 3

Toyota announced a “Toyota Trucks Bonus Bucks” program for this season’s upcoming Bassmaster-affiliated fishing tournaments. In essence, if you use your Tundra or Sequoia to tow your boat to a Bassmaster affiliated fishing tournament, you have the opportunity to win some contingency money.
We’re not exactly sure what this contingency money really represents, but it sounds pretty cool. Toyota is putting some extra money up for competitive anglers – as much as $7,500 for the highest placing eligible entrant (note: Toyota/Sequoia owners are not required to win anything, just place). Most local competitions will offer something to the highest placing owner of a Tundra or Sequoia tow vehicle.
There’s no entry fee either – the definition of “free money”. All you have to do is register.
Learn more about this program on BassZone.com.
Incidentally, Toyota has been doing a lot to sponsor fishing as part of their marketing for the Tundra. Anyone care to share their opinion on this marketing technique? Is it smart and authentic, or does it come across as disingenuous? Comments?
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Smart AND authentic. I’m in the market for a new vehicle soon, and will buy a Toyota if this program will include BassChamps events. I understand why you wouldn’t want to sponsor the FLW Stren Series (Chevy major sponsor) but those are the only two relatively large circuits in this area.
Thanks!
Will Welch
will@caltech.com
Look I am looking for some information on how to chose an amazing gift for my huddy that allows my man to fish the aqueduct and the ocean in style, any advice? or how to get one of those fishing tournament type (XL) shirts with I guess the silk screening to patches. I found that sponsors provide them and told by everyone to contact you directly. When I researched your company because he loves & uses your products. I laughed because one of his Special Forces team members was born and raised near your company. We got to visit the area but didn’t get to fish it but what a beautiful place to live. Anyway I guess the patches come along with sponsorship but to make a very long story short. My Man wants one and truly deserves on as a disabled veteran from Cancer, in the last 2 yrs he has beaten cancer himself, lost his father to it, lost his grandmother and has a very sick mother and a niece fighting cancer as I type this.. He gave up his home, job to help care for his family and just had his first child at age 42, So I hope you can understand what he means to me and his family and all I can think about in the very short amount of free time he ever gets is fishing in the aqua-duct down the street and he loves fishing How can I get his favorite rods fishing shirt? I am sure you get tons of emails and requests like this but I have tried bass pro and I just cant find these shirts I see on ESPN.. Any help or advice? Looking for your patches or patches to add. Darin Loves your products and swears by them how do I get a few patches? Seem the only way to get a shirt like those is NASCAR pit crew shirts and then add the patches.. Boy this is harder than I thought. I have to get patches and shirt here to start… Any help with patches and if those types of shirts for the next time. I have to go with a NASCAR pit crew for now just need things to make it look like a fishing Pro style. Thanks and I am not looking for anything for free other than maybe a patch.. Thanks
Julie – We don’t actually sponsor the tournament – we just sponsored a couple of fisherman. FYI – this site isn’t affiliated with Toyota.