BusinessWeek contributor Ed Wallace wrote an article titled “The Toyota Witch Hunt” that is a must-read for anyone following Toyota’s unintended acceleration debacle. Here are some of the highlights:

For all of our boasting here at TundraHeadquarters about the fact that the Tundra is more ‘American’ than the Dodge Ram or the GM pickups, and that Toyota’s profits on the Tundra don’t really go overseas, the recent recall fiascos (officially known as “Recall-mageddon” – shout out to J.D.) illustrate that Toyota’s leadership is frighteningly [...]

This week a congressional committee interviewed a handful of people claiming to be unintended acceleration victims, safety experts, and Toyota execs. While Toyota has focused this week on enhanced recall measures and a re-commitment to quality, the media has focused on rampant speculation.
Here’s a breakdown of all the major developments from the hearings:

Toyota PR Machine Finally Gearing Up
Toyota has made two critical errors over the last 6 months. First, Toyota (admittedly) dragged their feet on a series of floor mat and accelerator pedal recalls. Second, when the “sticky pedal” recall hit, Toyota’s PR machine responded terribly. It was as if Toyota tried to do the exact opposite [...]

This promises to be a tough week for Toyota. While they’ve finally gotten their PR team in gear, the CEO of the company (Akio Toyoda) is going to be testifying before congress and it’s not likely to go well. Toyoda’s not a confident English speaker, a lot of embarrassing facts have come out about Toyota, [...]

Akio Toyoda, scion of the Toyoda family (pun intended), has written an open letter to the Wall Street Journal. Here are the highlights: