Jason Lancaster is the editor and founder of TundraHeadquarters.com. He has nearly a decade of dealership experience buying, selling, and maintaining vehicles, and much of that time was spent working at Ford and Toyota dealerships.
If you haven’t seen the secretly obtained photo of the new 2014 Jeep Cherokee, than put down your coffee (or beer) and try not to do a spit-take all over your keyboard.
Ugly, right? Not just ugly, but really, really ugly. Pontiac Aztek ugly.
And comparing this new Jeep to the Aztek is 100% on-point, because the last company to make a car this ugly went out of business.
Simply stated, the design failure of the 2014 Jeep Cherokee may very well be evidence of severe problems at Chrysler-Fiat.
A recent thread on TundraSolutions.com about using Sea Foam – a chemical designed to remove carbon deposits from inside your engine – got Tim and I talking. Would we use it on our vehicles? Why or why not?
While I don’t think Sea Foam is bad for vehicles (it isn’t, at least if it’s used correctly), I’d say that it’s a bad investment for most vehicle owners. Here’s why:
While Ram, Ford, and GM truck enthusiasts are falling all over themselves about turbochargers, baby diesels, and active grille shutters, there are much bigger technological advances being developed by truck manufacturers.
Specifically, I’m talking about weight loss – the single-best way to improve truck fuel economy without resorting to complicated fuel-saving technologies or powertrains that don’t quite deliver the power or fuel economy promised.
According to AAA’s Daily Fuel Gauge Report website, the average gallon of regular gas costs about $3.59 today. According to a recent study by Experian Automotive, a $1 increase in the cost of a gallon of gas would have minimal impact on consumer buying behavior.
if gas prices increased by $1, in an average month with 1 million unit sales, the Small-Car Economy segment volume would increase by 7,000 units. Conversely, the same price increase would cause the Full-Size Pickup Truck segment to lose [5000 sales]
That’s right – according to Experian, $4.60 per gallon gas would barely effect new truck sales. Does that sound right to you?
Toyota is a smart, profitable company. They look at the big picture, assess their opportunity, and act accordingly…which explains why the next-gen 2014 Tundra is:
- Better-looking (inside and out) than it’s predecessor,
- Offered in a wider variety of luxurious trim packages, and
- More focused than ever on the top-end of the market
All of these changes speak to Toyota’s best opportunity for growth: The older and relatively well-off family-truck buyer. He or she probably has a Toyota or Lexus-brand car in the garage right now, and they’re thinking about buying a truck to haul the boat, pull the ATVs, and/or to bang around in from time to time.