Author Archive for Roger Nasser

Opinion – Detroit Automakers Deserve To Fail

This piece is the opinion of Roger Nasser and does not reflect the opinion of TundraHeadquarters.com (not affiliated with Toyota).

The latest solution to the American auto industry’s woes (while waiting for a government bailout), apparently, is to sell – either in toto or in pieces. That “strategy” is favored because it’s much less bloody than actually trying to figure out what’s gone wrong over the last 40 years.

Of course, none of the principals have accepted any responsibility in the sales slumps or financial losses. At Ford, GM, and Chrysler (the Detroit three), the management has been blaming the unions and the EPA. Dwindling numbers of overpaid autoworkers point their fingers at the salary packages doled out to management. Consumers lambaste the Detroit three for making nothing but gas guzzlers, but who was buying all those SUVs in the 90’s?

Of course, all of these excuses ignore the fact that Asian and European car companies selling products in the U.S. have many of the same issues to overcome, not to mention currency fluctuations and ever increasing international transportation costs. For the Detroit Three , blaming somebody else is more satisfying.

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