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Associate Editor Tim Esterdahl is a married father of three who enjoys being outdoors, riding his road bike, working out, and sports.

Toyota Will Unveil New Off-Road Tundra at 2014 Chicago Auto Show

It is looking incredibly likely that we are going to see a new Tundra off-road prototype vehicle at the 2014 Chicago Auto Show. This new commercial shows what the truck will probably look like AND Toyota motorsports is going to make a special announcement at 2:00 pm on Thursday, February 6. Click here or visit http://www.ispot.tv/ad/7TLl/toyota-trd-pro-desert-gas-station to see the commercial.

Toyota Will Unveil New Off-Road Tundra at 2014 Chicago Auto Show

This maybe the new “Rock Warrior.”

Toyota Puts Profits Over Volume – And Boosts Truck Resale Values In the Process

In a recent interview, a Toyota exec revealed that demand for Toyota trucks exceeds production by 30k trucks a year. However, rather than expand the San Antonio truck plant to build more units, Toyota is sticking with what they have.

Toyota Puts Profits Over Volume - And Boosts Truck Resale Values In the Process

A Toyota Exec recently said that plans to expand the San Antonio plant are on hold.

GM Recalls Trucks For Fire Risks From Excessive Idling – One 2014 Silverado Owner Tells A Different Story

Last week, when GM announced it was recalling 370,000 of their brand-new heavy duty pickups for a “software fix” to address fire concerns, it was a bit of a headscratcher. Now, we see our first videos and photos of the issue and it is more than it seems.

GM Trucks Recalled - More Than Idle, Truck Fire Photos

One of our first photos of the GM fire recall. Looks like a pretty big deal.

2014 NAIAS Show Wrap Up

Car shows are funny things. You become super excited while everything is going on and you are bombarded with information. Then, you step away, let the excitement wear off and you can finally put things into perspective. Here’s is my perspective.

2014 NAIAS Show Wrap Up

2015 Ford F-150 Unveiled – What You Need to Know

With blaring music and all the pizzazz of a Hollywood movie premier, Ford unveiled it’s much anticipated Ford F-150. Here is what you need to know and a very interested observer’s take on it.

2015 Ford F-150 Unveiled - What You Need to Know

The all new F-150 front profile.

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