Car Commercials Super Bowl 2012
Here’s a recap of the most important car commercials of the 2012 Super Bowl - if you like this post, please share it on Facebook!
In no particular order:
Chrysler’s Halftime In America Ad
Staring Clint Eastwood, this relatively long commercial generated a lot of attention for Chrysler and a fair bit of political controversy, with some conservatives claiming this ad is a thinly veiled ad for Barack Obama.
Audi’s Vampire Party Ad
It’s a little dark, but also a little funny, and it does a nice job of tying into the whole vampire culture that seems to engulf the so-called “echo boomers.” It also does a nice job of highlighting Audi’s LED headlights, something that is innovative for 2012 (but will be commonplace in just a few years).
Toyota’s Reinvented Ad
For Toyota, this is another family-oriented humor ad that is good for a chuckle. It also does a nice job of highlighting that America’s best-selling car is all new for 2012.
VW’s The Dog Strikes Back Ad
Another entertaining ad that ends with a glimpse of the all-new Beetle. Most of America can relate to the hero – an overweight dog – exercising diligently to get back into game shape. At the end, they reference their 2011 Passat Darth Vader ad.
Honda’s Ferris Bueller Redeax Ad
It’s a clever ad that lost a bit of credibility with the clumsy integration of vehicle panoramas…but definitely entertaining none the less. Read a full review of the Honda CRV Super Bowl commercial.
Chevy’s Apocalypse 2012 Silverado Ad
As one comedian joked, if the only people who survive the apocalypse are Chevy truck owners, I don’t want to live. A funny ad, even if it is based on the ridiculous assumption that vehicle registrations somehow equal durability.
Suzuki’s Sled Ad, Featuring 50 cent
It’s probably a bit too much hip-hop for mainstream America, but for Suzuki’s target demographic of young professionals, it’s a good shot. It’s also a great ad for raising the profile of a critically acclaimed car that most people don’t know about, the Kizashi.
Chevy’s Happy Graduation Camaro Ad
Very funny, and the fact that it was created as part of a contest makes it even more interesting.
Kia’s A Dream Car for Real Life Ad
How can you go wrong with a commercial that features a little person in costume, supermodel Adriana Lima, thousands of bikini-clad spectators, an MMA legend, and a driving rock beat? Seems like a formula for success in any configuration.
*NOTE: This is the extended version of the ad
Hyundai’s Think Fast Genesis Coupe Ad
This ad seems like a contradiction – the concept is cutesy/clever, but the car is supposed to get your heart racing. Seems like cutesy/clever and heart racing don’t mix…at least not to me.
Seinfeld 2012 Acura NSX Ad
For the intended demographic – over 40, with money to spare – this is a great ad. Seinfeld speaks to that demo. For everyone else, it’s just funny.
Fiat’s 500 Abarth Seduction Ad
It’s sexy for sure, but it’s a Super Bowl ad in name only. The video has been around for months online.
Toyota’s Connections in a Camry Ad
A lot of ads seem to underestimate the importance of tradition and heritage in the human condition, but this ad isn’t one of them. Of course, talking about the past is dangerous at the expense of the future…Toyota might have been better off showing some new products, their commitment to innovation, etc. Still, a heart-warming ad.
Chevy’s Sonic Stunt Ad
Last but certainly not least, a series of stunts featuring the new Chevy Sonic is a smart way to appeal to the younger consumers who are most likely to buy this entry-level auto. However, the line at the end about “your first time” seems out of place.
So there you have it – all the car commercials from the 2012 Super Bowl – any comments?
Filed Under: Auto News