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Toyota Expands TRD to Other Models – Smart Business Move

Toyota has announced it will expand its TRD brand to the Camry and possibly other models. This expansion is incredibly smart and gives Toyota a competitive marketing advantage. It also helps them reach a younger demographic all automakers are struggling with.

The TRD package has been a great offering for Toyota's trucks. Now, they will build on it by leveraging the name on other vehicles. This is incredibly smart.

The TRD package has been a great offering for Toyota’s trucks. Now, they will build on it by leveraging the name on other vehicles. This is incredibly smart.

Top 2015 Truck Story Lines to Watch

In the next day or so, the first sales results of 2015 are due. While, we don’t expect many surprises, we do wonder how the year will play out. There are many new competitors coming to the market, shifts in production and new truck unveils on the horizon. Here are the story lines we will be following.

A big surprise for Toyota is the sales rate of their 1794 pickup. We expect it continue to sell well in 2015.

A big surprise for Toyota is the sales rate of their 1794 pickup. We expect it continue to sell well in 2015.

Edmunds.com Sledge Hammers New 2015 F-150 Body Panel, Determines Repair is Dramatically More

One of the biggest questions surrounding the new 2015 F-150 is on repairability. Will the new F-150 cost a substantial amount more money to repair than steel? While we don’t preciously know because repair facilities and damage varies, Edmunds.com took its best shot at finding out. The videos really speak for themselves.

With a sledge hammer in hand, Edmunds damaged their new F-150 in order to answer the repair question.

With a sledge hammer in hand, Edmunds damaged their new F-150 in order to answer the repair question.

Debunking Hydrogen Injection Kits With Dr. Jeremy Worm

Hydrogen injection kits that claim to be able to improve your pickup’s fuel mileage just won’t seem to go away.  Regardless of how implausible the advertisements for these products might be – after all, if it were really possible to boost fuel economy by 20 percent, wouldn’t hydrogen kits be standard equipment on all new cars? – the industry that builds and sells them keeps rolling along, preying on the general public’s incomplete understanding of the science behind this kind of technology.

To help settle things once and for all, Tundra Headquarters was able to arrange an interview with Dr. Jeremy Worm from the Advanced I.C. Engines Laboratory at Michigan Technological University.  Dr. Worm is an engineer with extensive experience in the field of internal combustion engines, and he was gracious enough to answer all of our questions regarding hydrogen injection kits.

Motor Trend Names Truck of Year, 2015 Ford F-150 Comes In Third

The internet is a buzz today with news that Motor Trend has named the Chevy Colorado as the Truck of Year. While, this is great news for Chevy, many expected the new Ford F-150 to easily walk away with the honor. Instead it got third.

Motor Trend Names Truck of Year, 2015 Ford F-150 Comes In Third

Motor Trend felt this Transit was a better work truck than the new F-150.

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