Filming a new commercial for a full-size truck should be fairly straightforward except when a comedy of errors sweeps the truck into the sea. Umm… whoops!
As a long-time fan of the Toyota product, I’ve heard or read hundreds of comments about how Toyota isn’t an “American” company, that buying a Toyota product is hurting the American worker, etc.
I’ve always tried to educate the people who make these statements, explaining that 1) most “domestic” cars aren’t nearly as domestic as they think and that 2) some Toyotas (and Nissans and what have you) are designed, built, and sourced in the USA (like the Tundra).
Yet sometimes this info falls on deaf ears.
The first number? The number of workers fired or laid off by GM, Chrylser-Fiat, and Ford since the year 2000. The second? Workers hired by Toyota, Nissan, Daimler etc.*
In a rather shocking admission, GM China’s President says that they could export Chinese built cars to the U.S. market. Take that UAW and U.S. taxpayers – apparently we helped bailout Chinese built cars.
Jokes about “being full of hot air” aside, a pnuematic hybrid car is very close to production. While it’s not going to be seen in the USA (at least not right away) PSA – that’s Puegeot Citroen – has officially begun developing a car that will be partially powered by compressed air.
Rumors of a Hyundai pickup truck have been flying around for a few years now, with the most substantial being a rumored tie-up with Chrysler-Fiat. While that particular rumor has died, a new (and well sourced) rumor has Hyundai importing a mid-size pickup truck in 2017.
The truck would be based on the long wheel base version of the Santa Fe, would be built in Korea (Ulsan), and would challenge the Tacoma, the soon-to-debut Chevy Colorado, and the Nissan Frontier for a slice of the North American pickup truck market. This truck would also be sold outside North America to compete with the Ford Ranger and Toyota Hilux.
What follows is an analysis of this rumored truck, with informed estimates about this truck’s name, configuration, and specs. As always, we’ve taken the time to consult with various sources in the industry when preparing this estimate. This isn’t to say that what we’re presenting here is factual, but we feel it’s a good first guess at Hyundai’s future truck plans…and there are a lot of reasons to expect this pickup in 2017 or 2018.