UPDATE: Ford contacted me to ask me to clarify a few things about my post. Specifically:
- Ford couldn’t help the timing of the announcement. Evidently, the EPA figures weren’t available until Thursday night, and Ford was in a bind to get the numbers out ASAP as trucks are hitting the ground any day now.
- Ford never said that their goal was 30mpg. I presented this as fact, but I should clarify – it was my understanding based on some people I’d spoken to that Ford’g goal was 30mpg…Ford never said that. My 30mpg statement below came off as fact and it shouldn’t have.
- Ford’s Mike Levine pointed out that the new 2.7L Nano EcoBoost V6 has a low asking price (it’s a $495 option), as well as excellent towing and payload ratings for the price and fuel economy.
My only response is to item #1. It’s truly incredible that the EPA would release the 2015’s certified fuel economy numbers so that they’d have to be published the Friday before Thanksgiving.
The original article continues below ###
Many people in the PR business believe that Friday afternoon is the best time to release bad news to the press…especially near the holidays. Guess what time Ford chose to release the fuel economy figures for the 2015 F-150?
Despite the extensive use of aluminum in the 2015 F-150, the truck’s fuel economy improved only slightly.
On the 17th of this month, the annual ALG Residual Value Awards were announced and it was a good day for Toyota (and Toyota owners). Not only did the company win the overall “Top Mainstream Brand” award, but six of their models were voted to be the best vehicles in their class in terms of resale value. One of those winners is the Tundra, awarded as the best “Fullsize Pickup” in terms of resale.
KBB.com decided to give the 2015 F-150 – which only recently began actual production – a “Best Buy” award. Considering that:
- The truck isn’t available for sale yet, which means the only trucks KBB could have tested were pre-production units (which are often built by hand), and
- The EPA fuel economy figures haven’t been released yet, thus we have no idea how fuel efficient the truck really is
This award seems a bit premature, doesn’t it?
Nearly a year ago, Ram (aka Fiat Chrysler America) recalled 1.2 million trucks for a tie rod failure issue. The concern was that tie-rods were misaligned either in manufacture or during a service, and that this misalignment could lead to a loss of steering control.
The news out of Ram Trucks is that the 2016 Ram 1500 will debut at the January, 2015 Detroit Auto Show. The truck is expected to be just a mild update.