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What’s Behind Sluggish 2016 Nissan Titan XD Sales? Dealers, Marketers or the Truck Itself?

After nearly a year and a half since its debut at the 2015 North American International Auto Show in Detroit, Michigan, we are finally seeing the market’s reaction to the “tweener” 2016 Nissan Titan XD with actual sales results. Unfortunately for Nissan, the numbers aren’t great. The 2016 sales results for April, May and June are all below the 2015 numbers of the outgoing truck and the July numbers were up over 2015 by less than 20 units. With a hot truck market and a new and improved product, the natural assumption would be sales should be up and the fact they aren’t brings up many questions. Are dealers hurting the sales numbers by holding out for maximum profit? Is Nissan’s lack of dealers in truck heavy areas hurting them? How about the lengthy and drawn-out product introduction process? Or is it as simple as consumers don’t understand this product and the price doesn’t make any sense? It could just be all of the above.

What's Behind Slow Nissan Titan XD Sales?

Early sales results of the new 2016 Nissan Titan XD have been slow. What’s to blame for the slow sales?

Toyota/Lexus News August 5, 2016

Here is the latest Toyota/Lexus news:

Toyota, Lexus News Recap - August 5, 2016

Toyota’s Operating Profit Falters on Yen Exchange, Car Strategy – Time Invest in Toyota Tundra?

Toyota announced its operating profit fell 15 percent in the latest quarter and they are lowering their annual forecast to a four-year low. Executives blame the profit loss on a strong Yen affecting exchange rates and the changing appetites of U.S. consumers who simply aren’t buying staple models – Camry, Corolla and Prius – like they used to according to an Autonews.com story. Toyota says they will respond by cutting payroll and looking for additional savings. While that is a short-term fix, the long-term solution, I think, should be reacting to the market trends and investing more resources into the Tundra.

Toyota's Operating Profit Falters on Yen Exchange, Car Strategy - Time Invest in Toyota Tundra?

The Toyota Prius is a perfect example of the changing face of the U.S. consumers buying habits in that it isn’t selling that well compared to Japan where it is a perennial top seller.

Toyota/Lexus News July 29, 2016

Here is the latest news for Toyota and Lexus.

Toyota, Lexus News Recap - July 29, 2016

July 2016 Truck Sales – Mid-Size Trucks Dominate

The surprising resurgence in mid-size trucks has fueled another month of increased truck sales with those trucks dominating the results. While their full-size brethren tried to keep pace, the mid-size trucks were really the July sales stars.

July 2016 Truck Sales - Mid-Size Trucks Dominate

With the new 2017 Toyota Tacoma TRD Pro hitting dealer lots later this month, one should expect Tacoma sales to continue to grow.

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