While it’s true that Consumer Reports uses an awkward and fundamentally flawed metric (vehicle owner surveys + historical data) to determine their reliability scores, it’s always nice to see some good press for the Tundra…especially when all the recent talk has been about Tundra frame rust concerns.
Consumer Reports has said that the Tundra and the [...]

Remember when Toyota had a sports car? When I say “Toyota,” by the way, I don’t mean the entire company that encompasses Scion and Lexus. I mean Toyota – the company that used to offer the unbelievable Supra. Somehow in the last 4 years Toyota completely stopped making sports coupes. Now, they’re talking about bringing [...]

Here are a couple of odd pieces of Toyota news:
1. WiFi Flowers. Toyota is sponsoring an art project that will place giant flowers in public spaces around the USA. The flowers look kind of cool, but what makes them really interesting is that they contain wireless routers for free public wi-fi and a handful of [...]

Toyota is acting strange lately.

During the 90’s, Toyota led the charge in hybrid technology despite the fact they made little or no profit on every hybrid they sold.
Last week, Toyota announced that they will not significantly invest in all-electric vehicles, nor will they choose to use Lithium-ion battery packs in upcoming vehicles.

15 years ago, Toyota [...]

A few weeks ago we showed that the demand for pickup trucks may not be all that related to gas prices. By looking at historical fuel pricing data and comparing it to sales data, we showed there’s little to no correlation between gas prices and sales. We also did some basic math to show that, [...]

There are a lot of stereotypes surrounding pickup truck and SUV owners – stereotypes that many Toyota Tundra owners have had to fight long and hard against when explaining their particular choice of vehicle to friends or family who just don’t understand that a truck can actually embody a high level of technology in [...]