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Shopping For a Toyota Tundra in The Current Recession Climate

Before you walk into your dealership to make a new Tundra purchase, it’s worth taking a few moments to consider where the line stands at the moment, how Toyota is faring against the competition in the current industry crisis, and how the economic recession can work to the buyer’s benefit.

Since the 2010 Toyota Tundra has been slightly updated over the 2009, there are some differences to highlight:

- The 2009 model, which is still widely available, is offered in three styles of cab with three wheelbases, three bed lengths, three engines, and three trim levels. This essentially means customers can go from a 236 hp, 4-liter V6 in a standard or short-bed double cab to a 381-hp 5.7-liter engine. Maximum towing capacity in the line is 10,800 lbs and maximum bed length is 8.1 feet.

- Little of that has changed for 2010, but there is a new mid-range power choice, a 4.6-liter V8 (310 hp, six-speed automatic) with the line-topping 5.7-liter V8 offered on the CrewMax Limited models. All other changes for 2010 are cosmetic including billet-style grille, chrome bumpers, door still protectors, and unique 20-inch wheels — all part of the Platinum package.

Consider this a viable bargaining point. It’s highly likely a 2009 model will meet your needs at a potentially reduced price, since inventory reduction has been at the heart of Toyota’s strategy in recent months.

Popularity: 3%

Toyota Tundra Production Cuts, Good Time To Buy Or Lease

Toyota, in response to large dealer inventories of the new Toyota Tundra and Toyota Sequoia, has cut back production slightly for an indefinite period.

Toyota sites increasing gas prices and a slow housing market for slowing Tundra and Sequoia sales.

The specific numbers aren’t known, but the rumor is production is being cut by a little more than 10%. That would put the annual production figure between 200k and 225k units. Depending upon summer sales, it’s possible that number could be cut further.

What this means:

Popularity: 10%

Special Ordering a New Tundra – The Skinny

Special order a new Toyota? You can't always have it your way.Here’s the deal with “special ordering” a new Toyota. Technically, it’s possible. Realistically, it’s often too much trouble to bother with.

Toyota, unlike domestic manufacturers, doesn’t build trucks to a dealer’s spec. Instead, before one vehicle is built, Toyota determines the number of red ones, the number of 4×4’s, the number of limiteds, etc. that they’re going to build. As the trucks are produced and sold, Toyota may (or may not) tweak their pre-determined production numbers based on sales rates and commodity availability. Witness the beginning of the 07′ model year — Toyota was producing quite a few regular cab Tundras in a “fleet” configuration because they anticipated a lot of fleet sales. Unfortunately, the demand for reg cabs was low, so Toyota’s first incentive was $1,000 on all regular cab Tundras.

In short, Toyota doesn’t build trucks based on orders. They build trucks based on what they want to build. It’s not a bad system — it’s been working for them for decades — it’s just not the way the “big 3″ do it.

To continue the story…A Toyota dealer gets a build list from Toyota that tells them what trucks they’ll be getting in the next two or three months. If the dealer wants to “order” a truck, they make a special request. Depending upon Toyota’s pre-determined mix, the truck might be built right away, might be built if a certain commodity is in excess, or it might not ever be built. If Toyota has determined the configuration being requested isn’t something they’re willing to build, the order will go unfulfilled. Hence, the term “special order” isn’t really applicable to a Toyota. It’s more accurate to describe it as a “please make this request.”

SO, when a dealer says they’re taking your order for a new Toyota, what they’re ACTUALLY saying is that they’re going to keep an eye open for an inbound truck that matches your specs and try and fill your order that way. They’ll also “preference” an order for your truck, but that may be a meaningless gesture (as explained above). Don’t get us wrong — that’s not a slam on dealers. They’re doing the best they can with the system they have. It’s just not what people think it is.

A lot of people find that when they discuss ordering a new car with a Toyota salesperson, the salesperson seems to be uninterested. The reason salespeople walk away when a person mentions “special order” is that it can take 2-6 months for that unit to come in. Most salespeople have an attention span that is measured in minutes, not months, so they’re not interested in working hard for a deal that might not happen for a few months (if it ever happens).

So what does it all mean? Basically, if you want to order a Tundra, make sure you’re asking for something that’s “normal.” If you want a truck that’s dramatically different than every truck you’re seeing on your local car lot, your chances of getting what you want are pretty slim.

Popularity: 8%

Toyota Tundra Financing

If you’re considering purchasing a new Toyota Tundra, then you’re probably curious about financing. As of March, 2007, Toyota is offering special interest rates on the new Toyota Tundra. However, are these special rates the best financing deal for your new Tundra? Here are some questions you can ask yourself:

Popularity: 2%