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Toyota’s New Tundra Deconstructed Ad Campaign

Here’s the concept: Toyota gives a new Tundra to an East Texas cattle ranch and says “do your worst.” Two years later, Toyota takes the truck back and studies it. Then, Toyota interviews the guys who drove the truck every day and ask them for their impressions. The results are three videos on YouTube that seem completely genuine, not to mention compelling.

Check out these Tundra Deconstructed Videos – very entertaining:

Four Wheeler Magazine Evaluates Tundra 4.6 For 2010 Truck of the Year

This year’s “Four Wheeler Magazine Pickup Truck of the Year” award competition was between the 2010 Tundra 4.6, the Ram 2500 Mega Cab, the Ram Power Wagon, and Ford’s F-150 Raptor. Surprisingly, Four Wheeler magazine’s trail-oriented award did NOT go to the Raptor [which, by the way, is an awesome truck]. Instead, Four Wheeler magazine chose the 3/4-ton Power Wagon as their favorite trail truck of 2010.

Four Wheeler magazine truck of the year

Four Wheeler magazine 2010 Truck of the Year Competition

While the Tundra earned fourth place, Four Wheeler magazine did point out that the competition wasn’t quite equal. The Tundra was the least powerful and least expensive truck in the group, and it was the only truck missing an off-road package (sort of essential for these off-road tests, but not available on a 4.6 Tundra). The rules of the comparison aren’t necessarily meant to create an apples-to-apples comparison, so it’s hard to find fault with any of the results. It’s highly unlikely anyone has all four of these trucks on their shopping list. Still, if you’re looking at a new Tundra, you might find some of their observations interesting.

Tundra Owner Crashes Truck Into Dealer Showroom, Claims Unintended Acceleration

Here’s an odd note from the weekend reported by Baton Rouge, LA TV station WAFB:

A Toyota Tundra crashed into the showroom at All Star Toyota in Baton Rouge on Saturday morning. Officers said a customer tried to return his truck following a recent recall on the accelerator. According to the Baton Rouge Police Department, the general manager offered to fix the truck and repeatedly offered to give the customer a loaner in the meantime, but the customer declined and left the building. Police reported the man then drove his Toyota into the side of the dealership, causing major damage to the truck and the building. The customer claimed his accelerator became stuck, causing the crash. All Star said the truck was purchased last March [emphasis added] and did not have any records of mechanical problems.

Police added the accelerator was not stuck when they examined the truck after the crash, but they could not find any evidence that the crash was intentional. The driver was not ticketed.

Here’s a picture of the showroom at All Star Toyota:

Tundra crashes into showroom

Tundra crashes into showroom, driver claims "unintended acceleration."

Anyone else’s BS meter going off here? Here’s why this crash looks intentional:

2010 Toyota Tundra VVTi Gear Assembly TSB Explained

We recently received a copy of a Toyota TSB (technical service bulletin) regarding the mysterious 2010 Tundra check engine light issue we documented a few months ago. What follows is an explanation of the exact problem, how it’s fixed, and what Tundra owners can expect. We’ve also included a VIN list that you can use to see if your Tundra is effected by this TSB.

Edmunds Recommends Tundra Over F150 For 2010

Last Friday Edmunds.com announced their recommended vehicles for 2010, and two Toyota trucks made the list: the Tundra and the Tacoma. Alongside, Edmunds also recommended the Ram 1500 and the Nissan Frontier. Here’s a breakdown of their truck recommendations.

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