Toyota recently announced an increase in the base price of its regular cab 2012 Tundra. The increase, which could be as much as $720, is rather significant and quite uncommon for a single year rise.
Australian demand for the Toyota Tundra is so high that a Queensland company has decided to convert the sports utility vehicles for use on Australian roads.
Toyota recently unveiled a special Toyota Tundra T-Force 2.0 Texas Edition for their loyal American fan base at the Texas Star Fair. They plan on only making 500 of this one-of-a-kind truck for the Gulf-States area.
After last year’s Tundra packages from the State Fair were so well received, Toyota felt an encore was in order according to Bob Carter, Toyota Division Group Vice President and General Manager. The result is an upgrade to the already-stellar Tundra T-Force 2.0.
The release of the new 2012 Toyota Tundra has many enthusiasts excited for the latest model. According to Toyota, the popular pickup truck will receive some minor adjustments to increase functionality and durability.
This includes an upgrade of a variety of components including:
In Automotive News, Toyota USA President Yoshi Inaba answered some questions about Toyota, including offering some interesting tidbits about the Tundra. From Automotive News (subs. req’d):
Question: Why is the Tundra having only limited success against Detroit’s full-sized pickups?
Inaba’s Answer: Let’s face it. Tundra competes in a subsegment of full-sized pickups. It does pretty good. The simple situation is with the market collapsing and fuel prices going up, it hinders us from being more aggressive and not reaching the volume where we bounce from there. We are not disappointed. We are not 100% happy, but we are not discouraged.
Here’s what I think these comments mean.