The December 2013 issue of Consumer Reports is out, but don’t bother picking it up. Nothing really has changed, the Toyota Tundra continues to dominate. Ho-hum…
Japanese media reports say that Toyota has developed a hybrid powertrain for use in large Land Cruiser SUVs, replacing the 5.7L, engine used in the Tundra and Sequoia. This is all in response to tougher mpg targets and changing environmental regulations.
In a recent video interview on Autoline after dark, Chief Tundra Engineer Mike Sweers hints that a new transmission and differential ratios are coming fueled by the CAFE requirements. Check out the video.
How important is telling the truth when others don’t? Apparently, so important that you get a “distinguished service award” like Toyota did for being the only automaker to be J2807 compliant.
It has been a full month since the 2014 Toyota Tundra was set to hit dealers and the numbers aren’t good. Is the truck market cooling, bad marketing, lack of incentives or is the truck just not as competitive as Toyota thought? What’s your take?