We’ve all seen those spectacular car and truck ads where someone is either racing a jet, leaping through the desert dunes or avoiding video game-style obstacles in order to demonstrate just how agile and capable a certain vehicle really is. These ads are cool, but are they real?
The amazing advances that have been made in terms of computer graphics and special effects have led to the creation of a lot of “faked” commercials shot in front of a greenscreen in order to add in all of the perceived dangers once everyone is safely back in the studio. While this might be true of a large portion of television trickery, Toyota has remained committed to investing serious sums in producing some of the most incredible, and realistic, advertisements ever filmed.
The Toyota Tundra “Killer Heat” ad is a perfect example. In the TV spot (see below), a Tundra pickup is seen towing 10,000 lbs of cargo up a twisting road that spirals around an 80 foot tower. Here’s some information about the making of the Killer Heat commercial:
This is something you’re just going to have to see to believe:
This Tundra does a double-front-flip and lands on all 4 wheels. Just like in the movies. Crazy.
The good news is that the driver is A-OK, so we can have a little fun with this one.
Here’s a list of funny things that could have been said by the driver and/or the crowd afterwords:
- “Did you see what *God* just did man?” (shout out to Fear & Loathing)
- “Didn’t spill a drop!” (while holding up a cup of coffee).
- “The scores are coming in now – the British and the French gave him a perfect 10, but the East German judge gave him a 6?”
During the Super Bowl halftime show, Toyota debuted a new TV commercial for the Toyota Tundra.
Here’s what we like about it:
- The demonstration is completely ridiculous – the situation shown could never happen – but it still made us say “Whoa – cool” when we saw it. The immediate impact is excellent.
- It’s true that truckers know about heat killing transmissions
Here’s a Toyota Superbowl TV ad that DIDN’T make the cut:
Spoiler – it’s a fake! What do you think – funny or just plain stupid?
We visited Stevinson Toyota East last night in Aurora, CO (just outside Denver) and managed to test drive their Made In The USA Toyota Tundra. It’s a 2008 Tundra Regular Cab 2wd SR5 with the sport package, and the 5.7L V8 (of course). It also includes TundraRacing.com’s 2″ lowering kit, a complete set of carriage works grilles, a custom exhaust, and custom American flag vinyl work.
Stevinson Toyota East in Aurora, CO has created this Tundra to showcase their customization skills.