By sheer volume of sales, China is the biggest automotive market in the world. 13.6 million new vehicles were sold in China in 2009, compared to only 10.4 million in North America…and that trend is only going to become more pronounced as the world’s economy revs up again.
Note that China’s market is only bigger by volume – the average new car in China costs about a third as much as a new car in the U.S. or Canada, so it will be awhile before the actual value of China’s market exceeds the value of the North American market…but that day is coming. Fast.
In other words, an automaker’s success in the 21st century depends on having an effective presence in China. While Toyota’s unintended acceleration problems might seem important to U.S. consumers, the truth is that the unintended acceleration issue is minor compared to Toyota’s struggles in China. …click here to read more →
Popularity: 1%






