Ram’s Growth Good/Bad for FCA – EPA Credits, CAFE Fines, New Powertrains

The sales growth of Ram Trucks is a good/bad news scenario for Chrysler. Why? The convoluted system of EPA credits, CAFE fuel economy targets and Chrysler’s failure to sell small, fuel-efficient cars. This system means long-term the FCA is in trouble. Here’s why.

Ram's Growth Good/Bad for Chrysler - EPA Credits, CAFE Fines, New Powertrains

The Ram EcoDiesel may be helping move product it is helping to create a long-term problem at FCA.

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June 2014 U.S. Truck Sales – Toyota Tundra Slips

The numbers are out for truck sales in June, 2014. Leading the segment are Ram and the Nissan Frontier. The Toyota Tundra had nearly a 1k unit slip. Is demand finally starting to wan?

June 2014 U.S. Truck Sales - Toyota Tundra Slips

The Toyota Tundra had a slow month of  June with posting a small drop. Is demand finally slowing?

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Ford, Chrysler Events Showcase New Cars, Trucks – Toyota Tundra Perceptions

Last week, Ford and Chrysler invited Tim Esterdahl to check out their new products. During this time, he got the chance to talk to several representatives and drive several of their latest truck offerings. Here is what he found out.

Event Alt

This Ram 1500 EcoDiesel was one of many trucks I drove at a recent media event at Chrysler’s proving grounds. It has plenty of low-end torque and sounds like a diesel. With a smooth ride, it is a good competitor in the full-size market. Does it make sense for every customer? Nope. The return on investment is going to be a tough sell.

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Toyota’s New FCV Pricing Comes In At $69k – That’s Kind of A Big Deal

You might have been asleep last night when Toyota announced their new fuel cell powered vehicle (FCV) in Japan (I know I should have been). However, I wasn’t, so here’s what it looks like, and why it’s a big deal.

Toyota FCV

Toyota’s New Fuel Cell Vehicle (FCV) is priced at $69,000, and that makes it more affordable than most fuel cell critics thought possible.

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Ford Goes All in On Aluminum – Gamble Grows

Prior to the first aluminum F-150 hitting the dealer lots, Ford is planning on using the new metal alloy in the rest of the their truck lineup. Ford is going all in on the new alloy. Will consumers follow?

Ford Goes All in On Aluminum - Gamble Grows

Ford is planning on using aluminum not just in their F-150. They will use it throughout their F-series lineup including their large SUV.

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