Toyota Expands TRD to Other Models – Smart Business Move

Toyota has announced it will expand its TRD brand to the Camry and possibly other models. This expansion is incredibly smart and gives Toyota a competitive marketing advantage. It also helps them reach a younger demographic all automakers are struggling with.

The TRD package has been a great offering for Toyota's trucks. Now, they will build on it by leveraging the name on other vehicles. This is incredibly smart.

The TRD package has been a great offering for Toyota’s trucks. Now, they will build on it by leveraging the name on other vehicles. This is incredibly smart.

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THQ Reader Input Needed

Tomorrow, Tim will take delivery of a Ram EcoDiesel for a few days of testing. He is evaluating it for his other outlets, background automotive knowledge and he is a juror and voting member for the Rocky Mountain Truck of the Year. The Ram EcoDiesel is up for the award.

This brings up a question. We have heard from a variety of THQ readers over the past year or so on the direction of the site. Some readers criticize THQ for losing focus and say we should report only on Tundra news. Others appreciate the insight and learning about what competitors are doing that could effect the Tundra.

The question is simply, where do you stand? Do you want to see a Tundra vs. EcoDiesel comparison? Are you interested in learning about other manufactures plans and products?

Let us know below in the comments or email Tim at editor@tundraheadquarters.com.

Top 2015 Truck Story Lines to Watch

In the next day or so, the first sales results of 2015 are due. While, we don’t expect many surprises, we do wonder how the year will play out. There are many new competitors coming to the market, shifts in production and new truck unveils on the horizon. Here are the story lines we will be following.

A big surprise for Toyota is the sales rate of their 1794 pickup. We expect it continue to sell well in 2015.

A big surprise for Toyota is the sales rate of their 1794 pickup. We expect it continue to sell well in 2015.

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U.S. Ford F-Series Annually Crushes Toyota Tundra Sales And Nobody Cares

Editor’s note:¬†This post was inspired by a reader email that echoes a commonly held – yet completely uninformed – point of view.

Each year, U.S. Ford F-series sales crush the total sales of the Toyota Tundra and nobody, I repeat NO ONE, at Toyota really cares. Why? How can that be? Gasp, why wouldn’t Toyota want to be the GREATEST truck maker in North America?!? Simple. It doesn’t make any sense and the “Best Selling Truck in America” name isn’t accurate. Here’s why.

U.S. Ford F-Series Annually Crushes Toyota Tundra Sales And Nobody Cares

This Ford F-650’s sales numbers compete against the half-ton Toyota Tundra’s sales numbers.

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Edmunds.com Sledge Hammers New 2015 F-150 Body Panel, Determines Repair is Dramatically More

One of the biggest questions surrounding the new 2015 F-150 is on repairability. Will the new F-150 cost a substantial amount more money to repair than steel? While we don’t preciously know because repair facilities and damage varies, Edmunds.com took its best shot at finding out. The videos really speak for themselves.

With a sledge hammer in hand, Edmunds damaged their new F-150 in order to answer the repair question.

With a sledge hammer in hand, Edmunds damaged their new F-150 in order to answer the repair question.

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