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Tundra 2010 Sales Growth Ahead of Chevy, GMC, and Ram

Yesterday Toyota announced their 2010 total sales figures, which were quickly pulled into a 2010 Pickup Sales Totals article on PickupTrucks.com. The highlight? Toyota Tundra sales in 2010 grew 17.5% compared to 2009, which means that Toyota sold a total of 93,309 trucks.

While Ram and GM both sold more trucks (199,652 Rams and 499,929 GM’s), sales growth at Ram was 12.6% and about 16.5% at GM. Ford was the big winner with 528,349 trucks sold in 2010 – 27.7% more than 2009. Titan pulled up the rear with 23,416 sales in 2010, growth of 23%.

While some people might look at the numbers for Ford, Ram, and GM and marvel, you have to handicap these numbers because:

Tundra Could Overtake Ram Sales in 2010

Last week PickupTrucks.com published an excellent break-down of 2010 pickup truck sales through the first four months of 2010. While there are a lot of interesting takeaways, the one that jumps out at us is the fact that the Tundra could outsell the Ram in 2010. To be clear, knocking off the Ram is still only good enough for 3rd place…and close is a relative term (Toyota is still about 3,000 units short). Here are the numbers:

2010 Sales Through April
Ram 150032,058
Tundra29,106

Does this mean anything? Not really. Depending on how you look at it, it can be a positive:

  • The Tundra is gaining ground on the Ram 1500.

or a negative:

  • Toyota has been aggressively incentivizing Tundra sales (along with everything else), and despite that fact they still can’t surpass the sales of the the Ram 1500.

Either way, sales figures really don’t mean anything.